Michelle Hayden

Brand Communications Manager, Publishing

Marketing professional focused on building strong relationships through communication, branding and community outreach.

Michelle Hayden's Bio:

Michelle Hayden's Experience:

• Marketing and Community Outreach Manager at The Daily Hookup, Inc.

  March 2011 - July 2012

  The Daily Hookup is an innovative social buying service that helps businesses attract and retain gay men as customers - among the most loyal and highest-spending consumers. We work with quality businesses located in hip cities, extending unique offers to new consumers who are likely to become repeat customers. o Expanded member base by hosting and co-sponsoring local events while staying within allocated budget o Developed brand identity by updating social media, creating collateral as well as contest and events that told our story and spoke to our investors, members, and business partners o Connected with local charity partners to form a mutually beneficial relationship through marketing, events and outreach o Provided and executed creative ideas on content, marketing campaigns and lead generation opportunities

• Marketing Manager at Simple Affair Wellness

  December 2008 - May 2010

  Simple Affair believes the key components of a healthy lifestyle are mind, body and spirit and we take great care to cover you in all areas of wellness. o Launched and maintained website and popular monthly e-newsletter o Expanded social media reach with Facebook, Twitter and Linkedin o Engaged vendors to collaborate on interesting and profitable promotions and events o Promoted company culture through events, member rewards programs and exceptional customer service

• Director of Marketing at Email Data Source

  August 2007 - May 2008

  Monitoring the world of email marketing and improving the ROI of your email marketing campaigns. o Created white papers announcing Equity Brand Index results of e-marketing campaigns o Produced webinars teaching clients how to utilize competitive intelligence o Generated leads by researching, networking and generating whitepapers o Acted as a positive client liaison to established clients, prospects and partners o Organized and represented company at trade shows and networking events. o Blogged on e-marketing trends and tips of the trade

• Sales and Marketing Manager at City Life Hotels

  June 2005 - August 2007

  City Life Hotels offers three stylish boutique hotels within Manhattan's trendiest neighborhoods-- Murray Hill, Midtown East and the Upper West Side. o Created brand awareness through innovative marketing strategies o Developed quarterly newsletter promoting hotel culture and image o Wrote press releases, organized magazine advertisement, collateral handouts as well as secured free media and press coverage o Created promotion generating over $200,000 in monthly revenue, the most successful promotion in hotel history o Organized and attended trade shows at home and abroad o Promoted company culture with guests, high profile clients, and employees of the hotel

• Brand Communications Manager at The Economist

  July 2012

  The Economist was first published in 1843 to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress. Brand Communications December 2013- Current o Secure earned media exposure by building relationships and connecting content to hooks in news cycle o Amplify reach by utilising social media o Bring content to new audiences through public speaking opportunities o Write RFPs and manage evaluation process Audience Development July 2012- December 2013 oCreate compelling social media content that increases audience engagement while remaining on brand oManage live online events acting as a liaison between editorial, expert guests and readers while ensuring technology and promotional materials are in place oGenerate content campaigns based on worldwide current affairs oCommunicate content with weekly email newsletter

• Marketing Consultant at Michelle Hayden

  May 2009

  Provide marketing services to small businesses by writing and distributing e-newsletters, social media strategy and content, creating marketing collateral and organizing promotional events. o Create marketing strategy o Manage website and social media channels o Write and distribute monthly newsletter o Manage community outreach, events and media opportunities

Michelle Hayden's Interests & Activities: